On November 19, 2025, Adobe announced a powerful move: acquiring Semrush for US$1.9 billion in cash. This isn’t just a big acquisition – it signals a shift in how brands will be seen, talked to, and sold to in the age of AI. Adobe is betting big on the future: Generative Engine Optimization (GEO). This […]
Learn More
Introduction Traditional credit card marketing alone isn’t enough. Customers are smarter, research-driven, and rely heavily on online search before choosing a credit card. That’s where SEO (Search Engine Optimization) steps in. A well-executed SEO strategy can help banks and financial institutions reach the right audience, reduce ad costs, and drive long-term growth. 1. Understanding SEO’s […]
Learn More
When you click a search result and visit a specific page of a website, dwell time is the time you spend there before going back to the search results. In simpler words: What Is Dwell Time? You click → you read or scroll → then you leave (back to search)That time span is dwell time. […]
Learn More