SEO is changing faster than ever. With AI tools like ChatGPT and Google Gemini shaping how people search online, traditional SEO alone isn’t enough.
That’s where LLM optimization (Large Language Model optimization) comes in — the next big step in keeping your business visible in AI-powered search results.
If you’re already working with an SEO agency or planning to hire one, here are the key questions you should ask to make sure they’re ready for this new SEO era.
What Is LLM Optimization and Why Does It Matter?
LLM optimization means creating and structuring your website content so that large language models — like ChatGPT, Gemini, or Claude — can easily understand, reference, and use it when generating answers.
Unlike traditional SEO (which focuses mainly on Google rankings), LLM optimization helps your content appear as trusted sources inside AI-generated responses.
Top Questions to Ask Your SEO Agency
1. How Do You Define LLM Optimization?
Make sure your agency truly understands LLM optimization — not just as a buzzword.
They should explain how it helps your content appear in AI tools, not just search results. A professional agency will discuss content structure, natural language flow, and AI-readability.
2. How Is LLM Optimization Different from Traditional SEO?
A good SEO agency should know that LLM optimization goes beyond keywords.
It includes:
- Writing in a natural, conversational style.
- Answering real questions people ask online.
- Using structured headings, FAQs, and schema markup so AI models can easily find and cite information.
This approach helps your content get visibility not only on Google but also in AI chat results.
3. What Is Your Strategy for Creating LLM-Friendly Content?
Your agency should clearly outline how they plan to make your website AI-friendly.
Ask if they:
- Use clear, well-organized sections that AI can read easily.
- Include FAQ sections with question-based answers.
- Apply schema markup to help AI understand context.
This shows they’re thinking about both readability and machine comprehension.
4. How Do You Build Authority and Trust for AI Search?
AI models prefer citing trustworthy sources.
Ask how your agency plans to build your site’s authority through:
- Quality backlinks from trusted websites.
- Author bios that show real expertise.
- Accurate, well-researched, and up-to-date information.
This helps AI tools recognize your content as reliable and credible.
5. How Will You Measure the Success of LLM Optimization?
It’s not just about keyword rankings anymore.
A strong SEO agency will track metrics like:
- How often your content is mentioned or cited by AI tools.
- Click-through rates from AI overview sections.
- Engagement on pages optimized for conversational queries.
This shows they understand modern SEO tracking.
6. How Often Will You Update and Review Content?
Since AI models evolve quickly, your content strategy must evolve too.
Ask how often your agency reviews, updates, and refreshes content to keep it relevant and LLM-optimized.
7. How Do You Combine LLM Optimization with Regular SEO?
LLM optimization shouldn’t replace traditional SEO — it should enhance it.
Your agency should combine on-page optimization, technical SEO, and LLM-based content strategy to create a complete, future-ready approach.
8. How Will You Keep Us Ahead of Competitors?
SEO agencies that focus on AI trends will already have systems to track how content performs across LLMs.
Ask what unique tools or methods they use to analyze performance and stay ahead in the AI-search race.
Why These Questions Matter
AI-based search isn’t a “future” trend — it’s already happening.
If your SEO agency can’t explain how they’re preparing your content for LLMs, you might miss out on valuable visibility opportunities in AI-powered platforms.
These questions will help you find an agency that understands both the human side of SEO and the AI side of discovery.
Conclusion
The way people find information online is changing.
Your business needs more than keywords — it needs a content strategy that’s visible, credible, and AI-ready.
By asking the right questions, you’ll find an SEO agency that can help your brand stand out not only on Google but also in AI chat results.
Looking for an SEO agency that truly understands LLM optimization?
At iSeopage, we specialize in helping brands optimize their content for both search engines and AI models — so you don’t just rank higher, you also get cited, trusted, and noticed.
Explore our SEO Services to future-proof your online growth today.
