On November 19, 2025, Adobe announced a powerful move: acquiring Semrush for US$1.9 billion in cash. This isn’t just a big acquisition – it signals a shift in how brands will be seen, talked to, and sold to in the age of AI. Adobe is betting big on the future: Generative Engine Optimization (GEO). This […]
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Introduction Traditional credit card marketing alone isn’t enough. Customers are smarter, research-driven, and rely heavily on online search before choosing a credit card. That’s where SEO (Search Engine Optimization) steps in. A well-executed SEO strategy can help banks and financial institutions reach the right audience, reduce ad costs, and drive long-term growth. 1. Understanding SEO’s […]
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1. Why SEO Matters More Than Ever for Financial Services? The financial services sector, comprising banks, investment advisors, insurance companies, and credit unions, operates in a heavily regulated and highly competitive landscape. Consumers expect trustworthy, accurate information and are cautious when choosing a provider. Search engines recognise this: financial services websites often fall under the […]
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Have you ever wondered how websites appear on the first page of Google? The answer is SEO – in short, Search Engine Optimization. It is the process of improving website so that search engines like Google can easily understand it and show it to people searching for your products or services. In simple terms, SEO […]
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SEO is changing faster than ever. With AI tools like ChatGPT and Google Gemini shaping how people search online, traditional SEO alone isn’t enough.That’s where LLM optimization (Large Language Model optimization) comes in — the next big step in keeping your business visible in AI-powered search results. If you’re already working with an SEO agency […]
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The world of digital marketing keeps changing every year. What worked in 2024 or 2025 may not work the same way in 2026.To stay ahead, you need to know the latest digital marketing trends and use them smartly in your business.Let’s explore the 10 most important digital marketing trends for 2026 in simple words. 1. […]
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What is an SEO Content Strategy? An SEO content strategy is a plan for creating, organizing, and publishing content so that it ranks well on search engines and helps your readers. It’s not just writing — it’s writing smart. Why You Need It Key Steps to Build Your SEO Content Strategy Step What to Do […]
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The world of SEO is changing, and financial institutions can’t stay the same. With Google pushing its AI Overviews into search, banks, fintechs, and financial brands need to rethink how they optimize online. In this blog, we are going to explore what Google’s AI Mode means, how it will affect SEO in banking & finance. […]
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When you click a search result and visit a specific page of a website, dwell time is the time you spend there before going back to the search results. In simpler words: What Is Dwell Time? You click → you read or scroll → then you leave (back to search)That time span is dwell time. […]
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The fintech industry is more competitive than ever. To attract real, high-quality leads, SEO is not optional – it’s essential. Below are the top 7 SEO strategies designed especially for fintech companies in 2025, explained in simple terms so you can begin applying them instantly. 1. Build a Strong SEO Foundation Before trying advanced SEO […]
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